Vision and Mission



Our Vision is to be the leading global supplier of a new generation of animal feeds based on by products from the palm oil industries.


Our Mission is to play a major role in the global animal feed industry using palm oil materials by continuously investing in R&D to develop quality, practical and cost effective feeds for the ruminant industry

Core Values

Meeting Customer Needs: Be the acknowledged leading player in the ruminant industry in fulfilling continually changing customers needs.
Product Innovation & Quality: Seek to always be the industry benchmark with respect to product innovation and quality
Culture of Excellence: We strive for excellence in everything we do.
Corporate Social Responsibility: We strive to participate and contribute to the community.
Global Action: We strive to inculcate “Think globally, Act Locally” mindset culture in our organization to set standard on par with international players